Not so long ago, the word “domain” was rarely used and referred more to geography than anything else. Today, most people whether or not they actually say the word, are well aware that a domain name enables them to locate a business or other entity on the Internet. Some such names are actual words, some are a made-up combination of letters, but they all are a part of the Internet’s addressing scheme and are also a security construct in Windows operating systems.
Almost every business, school, government agency, television station, club and other entity have its own Internet address domain name registration. This means that each has its own domain name. Many individuals have registered their own name or another word for this purpose.
It is especially important for a business to have its own brand name from the very beginning. Acquiring a well-chosen domain name that conveys a message will pay great dividends. It allows customers and potential customers to become acquainted with your site and to easily locate it. People will find it difficult to do business with you unless they have your Internet address.
When a person decides what name they desire to use, they can easily check on the Internet to see if that one is available. It is a simple process to purchase one, if a suitable one is not available for free. Unfortunately, there are a limited number of quality domains available today. People usually end up purchasing a name outright, or they go to domain auctions. If a person chooses the auction route, it is important to understand the three steps involved: the search, price negotiating and domain transfer.
If a person decides to buy a domain, he will discover that names are listed by categories and that prices can vary tremendously. There are ones that can be purchased for a few hundred dollars and others that cost in the hundreds of thousands of dollars range.
Some will be surprised that millions of domains have been registered. Not only are words and parts of words registered, but also many two, three and four-letter combination’s of characters have been registered. One company lists 21 categories that range from business to travel with as many as 50 or 60 subheadings or second-level categories under each of the 21 top-level categories.