Do You Search Like I Search?

We often think that statistics reveal how things really are compared to our memory and emotional perspective. And sometimes statistics do clarify and provide a more realistic perspective. One example of this comes from the research and subsequent book call Freakonomics (2005) by economist Steven D. Levitt and the author Stephen J. Dubner 송파스웨디시.

Players on a hot streak – Not!
One chapter in the book dealt with various sports and their coaches. A player would be considered as “Hot” and on a winning streak – or in a slump and on a losing streak by both the coach and other players. This “hot” or “losing” streak was often discussed in locker rooms and seen as real. The data, though, suggested there was no hot or cold streak at all. In basketball it may have been a late 3 pointer that won the game but the number of points in the game for a player wouldn’t suggest anything out of the usual.

A wide receiver may make a magical catch making a quarterback’s stats look good, even when the quarterback is not playing well. The next game the quarterback is hitting all his receivers but they don’t complete the pass.

Keywords don’t score baskets
The statistics may show that a search for a “Massage Therapist” is the hottest keywords for this profession because it is the first thing to come to mind. But, and this is a BIG but, the two word generic search term is not what you are really looking for even though you give it a try. What you really want to know about a massage therapist is how sensitive they are to your body.

You could look through a massage web site for the specific information you need but it is quicker to put in a new and more specific search. People will learn this too. In a second search with the same interest we will use more keywords per search and the stats that suggest 80% of searches only use 2 words is both accurate for statistics and false for marketing purposes.

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