Over the last ten years the travel industry has had to tackle terrorism, SARS, tsunamis, bird flu, swine flu, and the first ever true global recession. Through it all the industry has proven to be robust, resilient and dynamic, finding new ways to deal with adversity. 2010 brings with it fresh challenges and opportunities to which the industry must again adapt and react 寵物移民台灣. The cyclical nature of the industry stems from the fact that it is inextricably linked to the health of the global economy.
As you would imagine therefore, the next twelve months promise significant change in the travel industry. This article will focus on emerging trends and hotspots for 2010 and give an insight into what can be expected by consumer and operator alike.
“If our hotel bookings are anything to go by, people are still determined to travel but are choosing how and where they spend their money much more carefully,” commented Juliet Kinsman, Editor-in-Chief of Mr and Mrs Smith. “Value will continue to be important, whether that means creative online searching for great deals, exploring new destinations that offer currency advantages, or joining travel clubs for exclusive discounts.” Indeed, reflecting on the current economic setting, many travel professionals have commented on new bargains, noting that it’s expected that value for money will be the top priority, with concept and branding taking a backseat in the coming years. Travellers are looking for an optimal price/quality balance when selecting their luxury vacation.
Furthermore, travellers are demanding far more from their holidays – gone are the days of a the simple sun/sand combo – nowadays the demand is for exotic travel combined with customized, ultimate experiences. Travellers are seeking above-and-beyond adventures in exciting new destinations. Luxury adventure travel is on the rise and consumers can enjoy a growing selection of luxury safaris, heli-ski trips, niche boat cruises, personalized art tours, tailor-made culinary courses, and high-speed car tours in top vacation destinations like Cape Town, Provence, Tuscany and New York.
Moreover, adventure travellers are seeking more than just adrenaline thrills but wholesome cultural quests in which they learn about their destination and environment. Indeed, as claimed by the Vacation Travel Chanel ‘… the more enriching experiences are preferred over a luxurious lifestyle.’